PASSENGER GOODS SUSTAINABILITY AMBITION

We believe that our main responsibility is to create desirable items that our consumers value and can enjoy for a long time. As a result, the starting point of our sustainability ambition is that we want to be proud of our products - how they look, their quality and how they are made and used.

Producing new products isn't sustainable and we don't pretend that it is. Since we are in the business of making goods, we have a responsibility to offset and understand the scope of our environmental impact. First and foremost, we produce in limited quantities to avoid leftover inventory and waste. In a world where brands destroy billions of dollars of merchandise annually, we aim to only produce what we need, and in the best way possible with carefully considered materials and techniques.